The existing tools for commercial planning used by FMCG companies are often characterized by a significant shortcoming: they are focused on managing economic values and do not take due account of the specifics and rationales that define a relationship with Modern Distribution.
To respond to this need, SYNTONIA, part of the DSM Group, capitalizing on long experience in the sector, has developed a Suite of business-oriented solutions that allows the various corporate functions visibility on what is happening in the various planning processes “up to the Point of Sale” and to interpret the evolution of sell-out.
40 %ROS increase
25 %Spending promo reduction with same sales value
30 %Reduction in operational planning
10 %Working capital reduction
30 %Increase in service level