SYNTONIA, the only solution capable of collecting, integrating, and processing all the internal and external information of FMCG Companies in a single category database.

Market Modelling makes it possible to build a single “Category” database, allowing the various corporate functions (Sales, Trade Marketing, Supply Chain, and Finance) to anticipate and interpret the results of today’s and future trade policies.


  • Collects, models, integrates, and processes the information available, but partially used, by FMCG companies (syndicated & PoS data, assortments, flyer data, internal data, …) in order to build a realistic model representative of the market
  • Enables the analysis, monitoring, and activation of commercial processes to manage the dynamics of the various categories/products/customers, and the allocation and optimization of Trade Spending
  • Connects the various corporate functions – Sales, Trade Marketing, Finance and Supply Chain – providing A SINGLE FIGURE to read the business

Would you like to know how SYNTONIA can help your Company harmonize its Business Planning Processes? Request a demo