The dynamism and characteristics of the FMCG industry have contributed in recent years to reducing Producers’ margins, while centralization has moved them further and further away from the Points of Sale.
The direct consequence of these significant changes is the need for Producers to streamline commercial investments, structure Sales Planning & Control, and adopt solutions that can define and manage a Commercial Process from the point of view of Net Turnover.
Makes it possible to define a Business Plan
The Customer Plan allows finalization of the Action Plan for a customer by defining all investment and growth policies
Collects sales forecasts for the short and medium term defined in the Action Plan agreed with the Trade by the Sales Managers, allowing evaluation of deviations from the objectives and the introduction of any corrective actions
Would you like to know how SYNTONIA can help your Company harmonize its Business Planning Processes? Request a demo