SYNTONIA, the only solution capable of collecting, integrating, and processing all the internal and external information of FMCG Companies in a single category database.

Market Modelling makes it possible to build a single “Category” database, allowing the various corporate functions (Sales, Trade Marketing, Supply Chain, and Finance) to anticipate and interpret the results of today’s and future trade policies.

DYNAMIC MARKET MODEL

DYNAMIC MARKET MODEL
  • Collects, models, integrates, and processes the information available, but partially used, by FMCG companies (syndicated & PoS data, assortments, flyer data, internal data, …) in order to build a realistic model representative of the market
  • Enables the analysis, monitoring, and activation of commercial processes to manage the dynamics of the various categories/products/customers, and the allocation and optimization of Trade Spending
  • Connects the various corporate functions – Sales, Trade Marketing, Finance and Supply Chain – providing A SINGLE FIGURE to read the business

Would you like to know how SYNTONIA can help your Company harmonize its Business Planning Processes? Request a demo