The FMCG market is increasingly complex. Companies operating in this sector need to optimize promotional investments and monitor their return on important ones which, every year, absorb a highly significant proportion of their commercial and trade marketing budgets.
Makes it possible to include promotional activities to ensure correct exploitation and administrative management of promotional discounts
Makes it possible to manage a daily Promotional Planning at the real Negotiation Point of the Customer
Through the use of advanced predictive models, enables the building of the best promotional calendar consideringits real impact on sell-out
Makes it possible to manage and monitor business planning throughout its life cycle
Would you like to know how SYNTONIA can help your Company harmonize its Business Planning Processes? Request a demo