We at SYNTONIA have developed a flexible and modular Suite of solutions that makes it possible to manage planning and promotional activities in an integrated way.

The FMCG market is increasingly complex. Companies operating in this sector need to optimize promotional investments and monitor their return on important ones which, every year, absorb a highly significant proportion of their commercial and trade marketing budgets.

TRADE PROMOTION MANAGEMENT

TRADE PROMOTION MANAGEMENT

Makes it possible to include promotional activities to ensure correct exploitation and administrative management of promotional discounts

  • Allows inclusion of all the mechanical and promotional conditions typical of relationships with the Trade (e.g. flyers,loyalty cards, price cuts, …)
  • Simultaneously with the inclusion of the promotion, provides a proposed estimate of sales volumes developable by the promotional activity
  • Generates the weekly split of promotional volumes through a profiling of the customer’s historical purchases

Advanced Promotion Planning

Advanced  Promotion  Planning

Makes it possible to manage a daily Promotional Planning at the real Negotiation Point of the Customer

  • Provides visibility and allows global management of the calendar of all the planned activities for a customer/channel: from guidelines/advertising/in-store/etc., to commercial investments and promotional events with different mechanics
  • Ensures planning on the same level of negotiation with the customer, allowing management of promotional plans on different sales channels (multiple format channels)
  • Supports the KA in constructing the main promotional KPIs: promotional intensity, incremental volumes, weighted market distribution, monitoring of volume trends vs sales net price
  • Proposes incremental volumes on a single promotion
  • Enables building of sales and budget forecasts

TRADE PROMOTION OPTIMIZATION

TRADE PROMOTION OPTIMIZATION

Through the use of advanced predictive models, enables the building of the best promotional calendar consideringits real impact on sell-out

  • Uses advanced ex-post and ex-ante analysis models for the evaluation of promotional ROI through segmentation of several factors that contribute to increases in sales and to analyses of promotional effectiveness
  • Provides a simulation of the ROI and other KPIs of promotional effectiveness as well as the Trade Margin
  • Helps understand the hoarding phenomenon and its related breakdown thanks to analysis of the delta between Sell-In and Sell-Out

ACTIVITY EXECUTION & CONTROL

ACTIVITY EXECUTION & CONTROL

Makes it possible to manage and monitor business planning throughout its life cycle

  • Enables automation of the planning process, and collaborative management and monitoring of deadlines and progress, thereby maximizing productivity
  • Makes it possible to collect and integrate all the digital material useful for interaction with customers (e.g. documents, flyers, POP campaigns, …)
  • The solution, based on best practice methodologies, makes it possible to construct a Basic Activity Checklist, to respond to the specific needs of the client in a few simple steps

Would you like to know how SYNTONIA can help your Company harmonize its Business Planning Processes? Request a demo