SYNTONIA helps FMCG companies define and manage their sales planning process and valorize it in an action plan to develop revenues and margins.

The dynamism and characteristics of the FMCG industry have contributed in recent years to reducing Producers’ margins, while centralization has moved them further and further away from the Points of Sale.

The direct consequence of these significant changes is the need for Producers to streamline commercial investments, structure Sales Planning & Control, and adopt solutions that can define and manage a Commercial Process from the point of view of Net Turnover.

Sales Budget

Sales Budget

Makes it possible to define a Business Plan

  • Introduces, already in its initial formulation, market/customer drivers consistent with the objectives defined by the Commercial and Marketing Director
  • Is integrated with planning agreement renewals and acceptance of price lists
  • A configurable tool to meet the business needs of the various sales channels and allow Top-Down or Bottom-Up planning

CUSTOMER BUSINESS PLANNING

CUSTOMER BUSINESS PLANNING

The Customer Plan allows finalization of the Action Plan for a customer by defining all investment and growth policies

  • Segmentation of customer portfolio
  • Performance analysis of the customer, penetration indices, Category Dashboards, analysis of commercial P&L drivers, supporting the planning of commercial investment in FMCG
  • Definition of specific targets and action plans in Top-Down and Bottom-Up approaches
  • Monitoring of the execution and the definition of any corrective actions to be taken
  • Focus on the Customer’s Net Turnover

ROLLING SALES PLAN

ROLLING SALES PLAN

Collects sales forecasts for the short and medium term defined in the Action Plan agreed with the Trade by the Sales Managers, allowing evaluation of deviations from the objectives and the introduction of any corrective actions

  • Consists in the collection and construction, by the sales organization, of estimates of the volumes of promoted/not-promoted plans, used to generate sales forecasts to be shared with Demand Planning
  • Enables correct management of sales planning and control, allowing optimization of forecasts through efficient sales monitoring tools and dashboards: punctuality and accuracy in the planning process, day-by-day evolutions of changes to promotional plans, analysis and correlation between the WD and the volumes generated, monitoring of volume trend vs net sales price

Would you like to know how SYNTONIA can help your Company harmonize its Business Planning Processes? Request a demo